When you open an account at Smart Live Casino, your personal details are fully encrypted using 128-bit Secure Socket Layer (SSL) Digital Encryption which protects all related transactions over the Internet. This technology is a security standard and is used by all major Financial and Online Gaming Institutions worldwide.

To ensure the integrity of Smart Live Casino’s client accounts, our e-wallet is managed by Paypoint PLC Payment Processing Solutions. Paypoint PLC processes real time payment transactions made by consumers for goods and services (both tangible and intangible) over the Internet, by telephone and mail-order.

Built around an advanced payment gateway, the Paypoint PLC service also includes an Internet merchant account (akin to a bank account for credit/debit cards, which is required before a merchant can trade) and a suite of value added services including fraud prevention, ID verification and subscription management.

For added security, Smart Live Casino employees do not have access to your full credit or debit card details. You can use your credit card with total confidence. All debit and credit card details are stored on a secure server protected by the latest and most secure firewall systems.

1) Personal Information

Your personal information is used for:

• The opening and maintaining of your account.
• Building an accurate customer profile.
• Making information from Smart Live Casino’s marketing partners available for promoting the site, on the internet and other marketing materials.
• We may also promote wins of £10 or more, but we’ll just mention the amount and the abbreviated name, town, state or province and country of the winner. Your full name will not be used.

Smart TV Broadcasting will own your personal details but please note that the Gambling Commission of the United Kingdom will also have access to your account information. However, this information will only be used within the rules and guidelines that govern this site.

2) Information Sharing

To ensure that we protect ourselves from the risk of fraud, money laundering and underage gambling we will utilize one or more 3rd Party Sources to verify your identity and/or age.

The third party is called URU, and is owned by the GB Group. A link to URU can be found at the bottom of our website. This is an industry standard process adopted to validate your account silently.

Personal details collected about you when you visit this site may also be shared with the following: reputable marketing partners selected by us, any company that Smart TV Broadcasting may sell all or part of its business to, any competent legal, regulatory or law enforcement authority including the Gambling Commission. In this case, you will not be told of this disclosure or the reasons why and you will waive any and all rights that you may have in connection with such disclosure.

All sensitive player details are protected in accordance with the Data Protection Act 1998. In addition to this, we consult the EU privacy laws and the OECD guidelines regularly to ensure the protection of player’s privacy and data flow.

3) Marketing

Upon registration you will be asked for a response to the following statement:

“I would like to receive Smart Live Casino Promotions and Newsletters via post/email/sms.”

If you do not want promotional information or details of further offers, please ensure sure you un-check this box.

You will also be asked:

“I would like to take part in Live Studio Competitions”

Again, if you do not wish to be contacted in relation to any competitions which will occur live on air, please ensure that this box remains un-checked.

4) Updating your details

Have you moved? Changed your phone number? Or changed your email address? Just give us a call on 0800 279 8510 and we will make the relevant changes on your behalf.

Please note that you are able to make the majority of these changes yourself. Simply log in to your account on the website, and go to ‘My Account Details’. Most of the information can be amended there.

If you ever need to write to us, please use:

Head of Customer Service
Smart Live Casino Customer Service
Smart TV Broadcasting Limited 
130 Shaftesbury Avenue 
London
W1D 5EU

5) Cookies

HTTP cookies (sometimes known as “web cookies” or just “cookies”), are parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. HTTP cookies are used for authenticating, tracking, and maintaining specific information about users, such as site preferences or the contents of their electronic shopping carts.

For example, a cookie will track your login details and be stored as an anonymous file on your PC. They can’t reveal your identity and won’t be used by us to track which other websites you use. This information, however, is stored on your machine by your browser.

If one of our advertisers or partners uses cookies then this lies outside of our control. For more information about cookies, including how to disable them, visit www.allaboutcookies.org/manage-cookies.

Cookies are required to be enabled on Smart Live Casino, and turning them off will disable some of the features of the website. If you have any issues with your PC that you feel may be cookie related, please feel free to have a look at the FAQs page, paying particular attention to the Technical subsection.

6) Website Links

If you look on the bottom of our website you will see a number of web links. These are self-help groups that we think you may find useful, and an advertisement of accepted payment providers. Please be aware that if you follow these links, we cannot be held responsible for any information that you supply to these third parties.

This privacy policy forms part of our website terms and conditions. It will be governed and run in accordance with the laws of England, Northern Ireland, Scotland and Wales.